The Stop That! Program emphasizes habits and motivation instead of dieting and exercise, and is designed for adults who are mildly to moderately obese. The objective of the Program is a weight loss of 10% to 15% in one year. If you weigh 200 pounds, your weight loss target will be 20 to 30 pounds. At the higher level of targeted weight loss, that's about 9 ounces a week. If you weigh 150 pounds, your weight loss target will be 15 to 22.5 pounds over the next 12 months, or about 7 ounces per week. That doesn't seem overwhelming, does it? It is very important that you select a reasonable weight loss target! I do not promise rapid weight loss. I promise gradual and sustained weight loss that will result in pounds that stay off, and I guarantee you have all of the "will power" you need to succeed with the Stop That! Program. Once again, your objective will be to lose from 10% to 15% of your weight in one year. However, you should not be discouraged or disappointed with this amount of weight loss; you can then go on and lose another 15-20 pounds the following year, and another 15-20 pounds the year after that! Additionally, if you are interested in weight loss for reasons of poor health or improving your health, studies show that losing just 10% of your weight will significantly and dramatically reduce your likelihood of stroke, heart attack, and diabetes. If you follow the Stop That! Program and slowly introduce subtle but relevant lifestyle changes, changes that are consistent with gradual loss of weight, the weight will come off, and it will stay off.

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