Stop That Program

Approaches to treatment for any problem are dictated by the assumptions made about the problem. A physician friend once told me that one of his earliest lessons in medical school was to assume a unitary diagnosis when entering an examining room to see a patient. That is, he was taught to assume that the patient only had one medical problem. Now, I think there are many people with many medical problems, but assuming that there is a single diagnosis probably makes it more likely that a physician will identify the problem that brought the patient to the office on that day.

We make the wrong assumptions about smoking because we have been taught to do so by the drug companies that manufacture smoking cessation products. They have taught us that smoking is maintained by an addiction to nicotine, and this leads to treatment with NRTs and medications. Doctors have been taught to give us a pill for many problems, and giving us a pill for smoking makes sense to them...it fits the "Medical Model" of thought. And, much of the information our doctors receive about smoking is provided by the same drug companies that manufacturing smoking cessation products. These companies spend 10 to 15 billion dollars each year "educating" our doctors so they will prescribe their products!

The Stop That! Program is based on a very different set of assumptions. First and foremost is the assumption that smoking is a learned habit. Although you may be addicted to nicotine because you smoke, you do not continue to smoke because you are addicted to nicotine. Once again, smoking may result in an addiction to nicotine, but it is not the addiction that explains the difficulty smokers encounter when trying to quit. Nicotine is gone from the smokers' bodies in a few days, but they continue to crave cigarettes for weeks or even months because of the learned habit of smoking.

You smoke because you have a self-destructive habit that is associated with a great many of your daily activities. If you are like most smokers, you smoke almost everywhere you go, and you consequently seem to have a constant craving for a cigarette. This is what psychologists call a "conditioned response". Smoking is an automatic response to many settings that occurs almost without thinking. Finish dinner and light up. Fix a drink and light up. Telephone rings, light up. Start the car and light up. The Stop That! Program will teach you how to stop smoking by controlling and eliminating these conditioned reactions.

Another assumption that is made in the Stop That! Program is that you really do not want to quit smoking. This assumption is important because it determines the steps to be taken to increase and maintain your motivation and your resolve to quit. If I assume you want to quit, I will give you pep talks and motivational messages, encouraging you to "hang in there". If I assume that you do not really want to quit, I will take another approach to motivating you to stop. I will investigate your personal reasons for quitting, and I will use them to help you stop. You see, your reasons for quitting are not the same as mine were in 1974. All of the death and dying and health messages do not faze you, and they did not faze me either. I did not think, at the age of 34, that anything would happen to me. Cancer and heart attacks happened to the other guy. However, I was young and single, and I did not like the way some women reacted to me because I smelled of smoke. I did not like the yellow stain on my fingers, I did not like dingy teeth, and I did not like burning holes in my clothing. These reasons may not work for you, but they worked for me. The Stop That! Program will teach you how to explore, identify, and use your reasons for quitting to motivate you to become a non-smoker.

Yet another assumption I make about smoking is that, no matter what you may say or think, you really do not enjoy smoking. What you enjoy are the things you do while you smoke. The Stop That! Program will teach you how to evaluate just how much you really enjoy smoking, and you will use that information to stop, guaranteed! Smokers also claim to enjoy smoking because it enables them to rationalize engaging in such a damaging and self-destructive behavior.

So, what have you got to lose? The program is guaranteed to work, and it is guaranteed to pay for itself in 30 days. There are no side effects, and, if you find that you are not quite ready to quit, put it away in a drawer and take it out when you are ready. The Stop That! Program provides you with everything you need to quit, and you will never have to spend another cent to quit smoking...ever! Remember,

“You smoke, you die“

Order now because you can quit smoking, and you will never have to spend another cent to become a non-smoker!

The cost of the Stop That! Program, guaranteed to be effective, is only $69.95 plus tax. It is in book form, and is only 50 pages long. It consists of an explanation of your smoking habit and easy to follow worksheets and assignments, describing the steps you must take to stop smoking. All in the comfort of your own home, without expensive professional consultations or ineffective and dangerous medications or nicotine replacements. The cost of other programs that result in an 80% to 90% chance of failure ranges from $400 to $1500! You decide where your smoking cessation dollar is best spent!

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