There are two essential ingredients in healthy and lasting weight loss. Most people think of dieting and exercise, but the critical ingredients in safe and effective weight loss are habits and motivation. Most of us gain weight and have difficulty losing because of how we eat and how much we eat, not because of what we eat. We have busy lives; meals are finished in a rush while we are engaged in other activities. We have become a nation of unconscious eaters, with terrible eating habits. We consequently gain weight, and the great irony of being unconscious eaters is that we don't even enjoy the foods we eat! The Stop That! Program will show you how to replace bad habits with good eating habits that are consistent with healthy and lasting weight loss. Motivation is important in weight loss because anyone trying to lose weight has unique and highly personal reasons for doing so. Some want to lose weight for health reasons, while others are concerned about their appearance. Some worry about their athletic ability, but others are disgusted for wasting hundreds of dollars on clothing that no longer fits. Even though dieters begin diets for many reasons, their motivation soon declines because they think their diets will result in the weight loss promised! Dieters quickly forget the reasons why they wanted to lose weight, and many fall off of their diets. The Stop That! Program will teach you how to maintain your motivation at peak levels, so that you continue to follow the Program until you achieve your desired weight loss.

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