A recent study reported dieters thought losing 40% of their weight in one year would make them happy with their diet plans. To meet this goal, a 200 pound man would have to lose 80 pounds; a 150 pound woman would have to lose 60 pounds. I don't promise you will lose 40% of your weight in the next year with the Stop That! Program, because you don't want to! Losing that much weight in 12 months would require strict dieting, deprivation, and vigorous exercise. It also might damage your health, and any weight lost would probably be regained just as quickly (95% of dieters regain lost weight in one year, as old habits gradually take over again). Most dieters did not gain the weight they hope to lose in one year. The pounds went on gradually, and waistlines kept increasing, year after year. In order to lose weight and keep it off, weight must also be lost gradually. Rapid weight loss requires great changes in diet and behavior that few dieters can maintain. Dieters, successful and unsuccessful, eventually return to their old eating habits, as exercise equipment begins to gather dust. Pounds and inches come back, month after month, and year after year, until dieters are even heavier than before.

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Diets are a multi-billion dollar industry because diets don't work! Research shows that most popular diet plans result in similar amounts of weight loss, but the pounds invariably come back! Dieters losing weight on the Atkins Diet this year will gain it back and try the South Beach Diet next year. Calories are counted one year, and carbohydrates the next. Weight comes back after strict dieting because an inborn "survival reaction" greatly increases appetite when we radically change our diets to lose weight quickly. Our bodies interpret strict dieting and rapid weight loss as starvation, and we are genetically programmed to return our weight to its highest previous level. Appetite increases after dieting (i.e., starving), and we overeat. This rebounding effect following dieting is very common, and you might have had a similar experience with a previous diet. Diets also fail because the rapid weight loss they promise is typically accomplished through water or fluid loss. Dieters who lose 10 pounds in a week or two are not losing fat; they are shedding water, and such "weight loss" is an illusion. The Stop That! Program will help you lose weight gradually and realistically, and the weight you lose will stay off, guaranteed!

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Most supplements and medications promoted for weight loss are ineffective, and many are potentially hazardous to your health. Herbal substances and medications "work" by inhibiting appetite, or by causing the body to shed large amounts of water. Consequently, any weight loss accomplished by using supplements or medications is almost always temporary. If weight loss results from depressed appetite because of a supplement, appetite returns when it is no longer taken, and so does weight. If weight loss occurs because of a medication or supplement that flushes water from the body, fluids will be retained once again when the supplement is stopped, and weight will increase. The Stop That! Program uses no medications or supplements of any kind, and consequently cannot hurt you physically.

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Many weight loss programs emphasize that losing weight requires exercise. However, research suggests that low levels of activity result in fat metabolism (true weight loss), while the food energy used to fuel vigorous exercise comes primarily from carbohydrates. You are better off taking a walk than you are running or jogging. You might lose weight more effectively by climbing a flight of stairs than by climbing a mountain. The Stop That! Program does not call for physical exercise. Instead, it calls for conservative increases in your level of activity on a day-to-day basis; increases in everyday activity that you can feel good about, and that will be incorporated into the way you live so weight comes off, and stays off, for a lifetime!

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There are two essential ingredients in healthy and lasting weight loss. Most people think of dieting and exercise, but the critical ingredients in safe and effective weight loss are habits and motivation. Most of us gain weight and have difficulty losing because of how we eat and how much we eat, not because of what we eat. We have busy lives; meals are finished in a rush while we are engaged in other activities. We have become a nation of unconscious eaters, with terrible eating habits. We consequently gain weight, and the great irony of being unconscious eaters is that we don't even enjoy the foods we eat! The Stop That! Program will show you how to replace bad habits with good eating habits that are consistent with healthy and lasting weight loss. Motivation is important in weight loss because anyone trying to lose weight has unique and highly personal reasons for doing so. Some want to lose weight for health reasons, while others are concerned about their appearance. Some worry about their athletic ability, but others are disgusted for wasting hundreds of dollars on clothing that no longer fits. Even though dieters begin diets for many reasons, their motivation soon declines because they think their diets will result in the weight loss promised! Dieters quickly forget the reasons why they wanted to lose weight, and many fall off of their diets. The Stop That! Program will teach you how to maintain your motivation at peak levels, so that you continue to follow the Program until you achieve your desired weight loss.

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The Stop That! Program emphasizes habits and motivation instead of dieting and exercise, and is designed for adults who are mildly to moderately obese. The objective of the Program is a weight loss of 10% to 15% in one year. If you weigh 200 pounds, your weight loss target will be 20 to 30 pounds. At the higher level of targeted weight loss, that's about 9 ounces a week. If you weigh 150 pounds, your weight loss target will be 15 to 22.5 pounds over the next 12 months, or about 7 ounces per week. That doesn't seem overwhelming, does it? It is very important that you select a reasonable weight loss target! I do not promise rapid weight loss. I promise gradual and sustained weight loss that will result in pounds that stay off, and I guarantee you have all of the "will power" you need to succeed with the Stop That! Program. Once again, your objective will be to lose from 10% to 15% of your weight in one year. However, you should not be discouraged or disappointed with this amount of weight loss; you can then go on and lose another 15-20 pounds the following year, and another 15-20 pounds the year after that! Additionally, if you are interested in weight loss for reasons of poor health or improving your health, studies show that losing just 10% of your weight will significantly and dramatically reduce your likelihood of stroke, heart attack, and diabetes. If you follow the Stop That! Program and slowly introduce subtle but relevant lifestyle changes, changes that are consistent with gradual loss of weight, the weight will come off, and it will stay off.

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As a Licensed Psychologist in private practice, I have spent the last 25 years helping my clients get rid of bad habits, such as smoking, drinking, and overeating. I earned my Ph.D. in Psychology from Michigan State University in 1972, studying Learning Theory and the Experimental Psychology of Learning. That is, I became an expert in how habits are developed, and how they can be changed or eliminated. I also spent two years as Postdoctoral Fellow at the University of North Carolina Memorial Medical Center in Chapel Hill. As a Fellow, I learned how to apply the Principles of Learning to help people solve a variety of problems by developing better habits. This background provided me with the skills and insights needed to create the Stop That! Programs for Weight Loss and Smoking Cessation.

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I guarantee your satisfaction if you purchase and follow the Stop That! Program for Weight Loss, and I guarantee you will lose weight and keep it off. If you do not, your payment will be refunded. The Stop That! Program does not require dieting and exercise and does not use potentially dangerous supplements, so it cannot hurt you physically. As it is fully guaranteed, it cannot hurt you financially. The Stop That! Program will arrive shrink-wrapped, and can be returned unopened for a full refund at any time. If it is opened, I guarantee you will lose weight, or your payment will also be refunded. You have nothing to lose, and everything to gain. The Stop That! Programs for Weight Loss and for Smoking Cessation each cost $69.95, or you can purchase both programs for $125.

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The Stop That! Program is only $69.95, plus shipping and handling. Shipping by First Class Mail is $5.95, and Priority Mail is $9.95. Michigan residents please add 6% sales tax ($3.00). International orders are accepted, with shipping by Global Priority Mail (costs vary by destination). You can purchase the Program now through my Order Page, or you can print my Order Form and make your purchase by mail. I accept payment by check, money order, or credit card (Visa, MasterCard or Discover).

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